Author Archive

Michael Mustafa, HyperDisk Marketing's Vice President of Sales & Strategic Services, is honored to be speaking at Cvent Connect 2015 June 14-18 at the MGM Grand Hotel & Casino in Las Vegas. The first two days of the event are geared toward group business professions and will allow them to discover the art of securing group business with fellow Hoteliers, Hotel Chain & Brand Executives, Hospitality Advertising Agencies, Property Management & Ownership Groups, and Destination Read more [...]
Having a blog is a great way to spread information about your business or industry. Optimizing your blog for SEO is just one of the critical elements to ensuring as many as possible land on your blog and read what you have to say. Here are a few ways, from both a content and back-end perspective, to optimize your blog for SEO. Content Choosing a topic: Choose a topic that presents a new angle on a specific matter; provides a good hook in the beginning so people will want to read on; Read more [...]
We recently had an inquiry about bounce rate from visitors who entered a site through social media sources being significantly higher than the bounce rate from other traffic sources. “Bounce rate” is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page). At 46%, this number did appear significantly higher than the bounce rates from other sources. So what is a good social media bounce rate, anyway? In Read more [...]
Dealing with a crisis online can be daunting, especially if you’re not prepared. And with social media’s immediacy and consumer feedback, retaliation can happen quickly. Negative sentiments can easily be shared, searched, and escalated before the truth or clarifying explanations have the chance to be organized. Having a plan in place to respond in certain situations can help prevent a potential reputation mishap from escalating farther than necessary. If you do find yourself immersed in Read more [...]
In between all the social media noise, there occasionally comes along a campaign that perfectly aligns with a brand’s mission. This is one of those times! With a collection of indoor and outdoor facilities as well as a variety of customized programs and experiences, Carmel Valley Ranch defines itself as the perfect place to play. Boasting “all kinds of play, for all kinds of people,” one of their most unique features, suited to both kids and adults alike, is their bee experience.  Sixty Read more [...]
Twitter is a powerful place for brands to interact with their customers as well as universally celebrate or mourn certain occasions. Unfortunately, it's also a place where it's incredibly easy to screw up (or "Twitter fail," as we so aptly call it). Twitter users were up in arms this morning over a seemingly insensitive tweet sent out by AT&T. While most individuals and brands alike are commemorating 9/11 by sharing photos via social media, AT&T's included a phone in front of the two beams Read more [...]