Author Archive

We hear the phrase “long tail keyword,” but for most individuals not well versed in SEO, it’s a bit of an anathema. What are long tail keywords, why are they valuable and how do I find them? Let’s take a look. Short, popular phrases generate a large volume of searches in the world of keywords. Think, “Luxury Hotels.” While a relatively broad keyword, individuals across the world are searching for it. As such, if you are visible on the first page of a SERP (search engine results Read more [...]
Search Glossary For many hoteliers, jumping into the foray of search marketing can seem daunting on many different levels, the least of which being the language that search marketers speak. The glossary below was created to ensure an understanding of frequently used terms. Search Engine Results Page (SERP) A search engine results page refers to the listings of results returned by a search engine after a search query has been made. SERPs include both paid and non-paid listings. Organic Search Read more [...]
As social media marketers, we’ve seen it all too often. A brand starts a Twitter account or Facebook page, only to abandon it within a few months, if not weeks. Marketers tend to look for the latest and greatest thing and when we find that next piece of low-hanging fruit, we jump in full bore, never looking back. However, we don’t always take the time to plan, to strategize, and that is where the failure begins. In a recent interview with Mashable, Dwayne “The Rock” Johnson (whom I shall Read more [...]