Author Archive

Mobile devices are small and hand-held, and optimizing for these devices is the same as it is for desktops, right? Think again. The 2014 Detroit Auto Show did more than present us with the latest models in automobiles; it showed us what the future holds in voice technology. It should profoundly change the way we think about mobile marketing In 1982, Knight Rider was a hit and a car named KITT was the costar. How did Michael Knight interact with KITT? Knight, played by David Hasselhoff, spoke to Read more [...]
In the vast majority of cases, current tactics for generating traffic typically rely on historically proven methods. Most people are aware of these methods and rely on them to produce higher rankings and, hopefully, increased traffic by qualified visitors. And that is great. Those employing this strategy are probably doing better than their competition. That said, the strategy has a lot of room for improvement. It may not be a problem now or in the near term, but it will most definitely be a problem Read more [...]
As 2013 draws to a close, thoughts often turn to resolutions for 2014. Losing weight and saving more money are perennial favorites as personal goals. Getting a new job or a pay raise are cited by many as professional goals. And all of those are very worthy resolutions for sure. But if you are involved in sales and marketing, an important resolution may be to increase your knowledge level about how Google works. Why do I say this? I’ve been immersed in digital marketing for nearly 15 years Read more [...]
Steven Seghers, President, HyperDisk Marketing and Alison Zamora, Manager, Social Media at Preferred Hotel Group (PHG) will debut the new “Experience Extraordinary” partnership strategy, leveraging exciting social promotions, sweepstakes, partnerships, and one-to-one engagement programs. The program highlights will be outlined on May 14–17, 2013 at Preferred Hotel Group's upcoming Global Sales, Marketing and Distribution Conference being held at the Trump Ocean Club® International Hotel Read more [...]