Archive for the ‘Hospitality’ Category

I like to eat interesting and well-prepared meals. I worked in restaurant kitchens to help pay my way in college (washing dishes mostly!) where I watched the chefs practice their art. I learned a great deal. Am I now a chef? Hardly! Following a recipe is fairly easy, depending on the dish, yet few of us can produce an herb crusted rack of lamb worthy of Gordon Ramsey’s (photo courtesy of praise. What then is the difference between you and me, and the great chefs Read more [...]
What is the meeting and event business worth to the hotel industry? $565 billion! Yep, that’s a lot of money. The average hotel generates around $12 million in M&E business each year. When we’re talking this kind of money, it is no surprise how competitive the market is for meetings business. Brands are launching entire programs to capture meeting planner loyalty. Starwood has SPG Pro, which according to Chris Holdren, senior VP-Starwood Preferred Guest & Digital says that by capturing Read more [...]
It is approaching budget season for the hotel industry, and many may be considering redeveloping a website or looking for a new digital marketing partner. Here are a few things to consider to help make the best possible decisions with respect to delivering more revenue…beyond room nights mind you…gain greater market share and have a richer interaction with your visitors and customers. One caveat - don’t be too overly-impressed with “techno-jargon” used by “experts.” I’ve often Read more [...]
In between all the social media noise, there occasionally comes along a campaign that perfectly aligns with a brand’s mission. This is one of those times! With a collection of indoor and outdoor facilities as well as a variety of customized programs and experiences, Carmel Valley Ranch defines itself as the perfect place to play. Boasting “all kinds of play, for all kinds of people,” one of their most unique features, suited to both kids and adults alike, is their bee experience.  Sixty Read more [...]
Travel + Leisure just released their 2013 roster of the best hotels, and we were excited to see several HyperDisk clients on the list! Travel + Leisure's "World's Best" Awards are amongst the most prestigious in the international travel industry as it is the readers who define excellence in hospitality and travel. Here is a sneak peak at a few of our clients that made the list! Castello di Casole - #1 Resort in Europe and #2 Hotel in the World In the heart of Tuscany near the mythic Read more [...]
Steven Seghers, President, HyperDisk Marketing and Alison Zamora, Manager, Social Media at Preferred Hotel Group (PHG) will debut the new “Experience Extraordinary” partnership strategy, leveraging exciting social promotions, sweepstakes, partnerships, and one-to-one engagement programs. The program highlights will be outlined on May 14–17, 2013 at Preferred Hotel Group's upcoming Global Sales, Marketing and Distribution Conference being held at the Trump Ocean Club® International Hotel Read more [...]