Archive for the ‘Hospitality’ Category
For many hoteliers, jumping into the foray of search marketing can seem daunting on many different levels, the least of which being the language that search marketers speak. The glossary below was created to ensure an understanding of frequently used terms.
Search Engine Results Page (SERP)
A search engine results page refers to the listings of results returned by a search engine after a search query has been made. SERPs include both paid and non-paid listings.
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