Archive for the ‘Marketing’ Category

Having a blog is a great way to spread information about your business or industry. Optimizing your blog for SEO is just one of the critical elements to ensuring as many as possible land on your blog and read what you have to say. Here are a few ways, from both a content and back-end perspective, to optimize your blog for SEO. Content Choosing a topic: Choose a topic that presents a new angle on a specific matter; provides a good hook in the beginning so people will want to read on; Read more [...]
I like to eat interesting and well-prepared meals. I worked in restaurant kitchens to help pay my way in college (washing dishes mostly!) where I watched the chefs practice their art. I learned a great deal. Am I now a chef? Hardly! Following a recipe is fairly easy, depending on the dish, yet few of us can produce an herb crusted rack of lamb worthy of Gordon Ramsey’s (photo courtesy of praise. What then is the difference between you and me, and the great chefs Read more [...]
‘Most of the hierarchy found in the traditional firm must be eliminated, and the walls between functional staffs must be destroyed. You can’t move fast, no matter how good the systems are, if turf fights among functions are the norm, and if even routine decisions must be processed through numerous layers of bureaucracy.”  -Tom Peters Traditionally, digital agencies are tertiary in a client’s hierarchy of marketing strategy and budget allocation. Proctor & Gamble, for instance, Read more [...]
In a meeting this week, HyperDisk Marketing’s President, Steven V. Seghers, made a casual yet matter of fact statement, “the reality is that there is no longer a distinction between digital and traditional.” He was speaking about marketing. The attendees all silently agreed if not in fact nodding our collective heads. That was to be expected. We are, after all, employees of a digital agency. It would be unnatural for us to disagree. Taking his statement to a much larger audience, however, Read more [...]
It is approaching budget season for the hotel industry, and many may be considering redeveloping a website or looking for a new digital marketing partner. Here are a few things to consider to help make the best possible decisions with respect to delivering more revenue…beyond room nights mind you…gain greater market share and have a richer interaction with your visitors and customers. One caveat - don’t be too overly-impressed with “techno-jargon” used by “experts.” I’ve often Read more [...]
As 2013 draws to a close, thoughts often turn to resolutions for 2014. Losing weight and saving more money are perennial favorites as personal goals. Getting a new job or a pay raise are cited by many as professional goals. And all of those are very worthy resolutions for sure. But if you are involved in sales and marketing, an important resolution may be to increase your knowledge level about how Google works. Why do I say this? I’ve been immersed in digital marketing for nearly 15 years Read more [...]