Archive for the ‘Marketing’ Category

Steven Seghers, President, HyperDisk Marketing and Alison Zamora, Manager, Social Media at Preferred Hotel Group (PHG) will debut the new “Experience Extraordinary” partnership strategy, leveraging exciting social promotions, sweepstakes, partnerships, and one-to-one engagement programs. The program highlights will be outlined on May 14–17, 2013 at Preferred Hotel Group's upcoming Global Sales, Marketing and Distribution Conference being held at the Trump Ocean Club® International Hotel Read more [...]
Search Glossary For many hoteliers, jumping into the foray of search marketing can seem daunting on many different levels, the least of which being the language that search marketers speak. The glossary below was created to ensure an understanding of frequently used terms. Search Engine Results Page (SERP) A search engine results page refers to the listings of results returned by a search engine after a search query has been made. SERPs include both paid and non-paid listings. Organic Search Read more [...]
Wondering how to set up a company profile on LinkedIn? You're in luck! Here is a step-by-step guide to setting up and getting the  most from your LinkedIn business page. While logged into LinkedIn, click on “Companies” at the top. When that page comes up, click on “Add a Company” (on the right-hand side, just below the search bar). Fill out business profile completely, including company bio, website and industry. Make sure company employees have complete profiles listing your brand Read more [...]
As social media marketers, we’ve seen it all too often. A brand starts a Twitter account or Facebook page, only to abandon it within a few months, if not weeks. Marketers tend to look for the latest and greatest thing and when we find that next piece of low-hanging fruit, we jump in full bore, never looking back. However, we don’t always take the time to plan, to strategize, and that is where the failure begins. In a recent interview with Mashable, Dwayne “The Rock” Johnson (whom I shall Read more [...]