Archive for the ‘SEO’ Category

We hear the phrase “long tail keyword,” but for most individuals not well versed in SEO, it’s a bit of an anathema. What are long tail keywords, why are they valuable and how do I find them? Let’s take a look. Short, popular phrases generate a large volume of searches in the world of keywords. Think, “Luxury Hotels.” While a relatively broad keyword, individuals across the world are searching for it. As such, if you are visible on the first page of a SERP (search engine results Read more [...]
Having a blog is a great way to spread information about your business or industry. Optimizing your blog for SEO is just one of the critical elements to ensuring as many as possible land on your blog and read what you have to say. Here are a few ways, from both a content and back-end perspective, to optimize your blog for SEO. Content Choosing a topic: Choose a topic that presents a new angle on a specific matter; provides a good hook in the beginning so people will want to read on; Read more [...]
We recently had an inquiry about bounce rate from visitors who entered a site through social media sources being significantly higher than the bounce rate from other traffic sources. “Bounce rate” is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page). At 46%, this number did appear significantly higher than the bounce rates from other sources. So what is a good social media bounce rate, anyway? In Read more [...]
Mobile devices are small and hand-held, and optimizing for these devices is the same as it is for desktops, right? Think again. The 2014 Detroit Auto Show did more than present us with the latest models in automobiles; it showed us what the future holds in voice technology. It should profoundly change the way we think about mobile marketing In 1982, Knight Rider was a hit and a car named KITT was the costar. How did Michael Knight interact with KITT? Knight, played by David Hasselhoff, spoke to Read more [...]
In the vast majority of cases, current tactics for generating traffic typically rely on historically proven methods. Most people are aware of these methods and rely on them to produce higher rankings and, hopefully, increased traffic by qualified visitors. And that is great. Those employing this strategy are probably doing better than their competition. That said, the strategy has a lot of room for improvement. It may not be a problem now or in the near term, but it will most definitely be a problem Read more [...]
As 2013 draws to a close, thoughts often turn to resolutions for 2014. Losing weight and saving more money are perennial favorites as personal goals. Getting a new job or a pay raise are cited by many as professional goals. And all of those are very worthy resolutions for sure. But if you are involved in sales and marketing, an important resolution may be to increase your knowledge level about how Google works. Why do I say this? I’ve been immersed in digital marketing for nearly 15 years Read more [...]