Archive for the ‘SEO’ Category

In 2012, Google debuted a new tablet-exclusive design for some local search results, incorporating a carousel with the best results at the top of the page. This service just expanded to desktops as well. The new feature can be triggered by searches for hotels, restaurants, bars and other local places. This new, visual format is extremely beneficial for hospitality brands whose audience is increasingly reliant on reviews and social integration to search. Here’s how it works: A user might Read more [...]
Search Glossary For many hoteliers, jumping into the foray of search marketing can seem daunting on many different levels, the least of which being the language that search marketers speak. The glossary below was created to ensure an understanding of frequently used terms. Search Engine Results Page (SERP) A search engine results page refers to the listings of results returned by a search engine after a search query has been made. SERPs include both paid and non-paid listings. Organic Search Read more [...]
Wondering how to set up a company profile on LinkedIn? You're in luck! Here is a step-by-step guide to setting up and getting the  most from your LinkedIn business page. While logged into LinkedIn, click on “Companies” at the top. When that page comes up, click on “Add a Company” (on the right-hand side, just below the search bar). Fill out business profile completely, including company bio, website and industry. Make sure company employees have complete profiles listing your brand Read more [...]