Archive for the ‘Social Media’ Category

We recently had an inquiry about bounce rate from visitors who entered a site through social media sources being significantly higher than the bounce rate from other traffic sources. “Bounce rate” is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page). At 46%, this number did appear significantly higher than the bounce rates from other sources. So what is a good social media bounce rate, anyway? In Read more [...]
Dealing with a crisis online can be daunting, especially if you’re not prepared. And with social media’s immediacy and consumer feedback, retaliation can happen quickly. Negative sentiments can easily be shared, searched, and escalated before the truth or clarifying explanations have the chance to be organized. Having a plan in place to respond in certain situations can help prevent a potential reputation mishap from escalating farther than necessary. If you do find yourself immersed in Read more [...]
In between all the social media noise, there occasionally comes along a campaign that perfectly aligns with a brand’s mission. This is one of those times! With a collection of indoor and outdoor facilities as well as a variety of customized programs and experiences, Carmel Valley Ranch defines itself as the perfect place to play. Boasting “all kinds of play, for all kinds of people,” one of their most unique features, suited to both kids and adults alike, is their bee experience.  Sixty Read more [...]
Twitter is a powerful place for brands to interact with their customers as well as universally celebrate or mourn certain occasions. Unfortunately, it's also a place where it's incredibly easy to screw up (or "Twitter fail," as we so aptly call it). Twitter users were up in arms this morning over a seemingly insensitive tweet sent out by AT&T. While most individuals and brands alike are commemorating 9/11 by sharing photos via social media, AT&T's included a phone in front of the two beams Read more [...]
Steven Seghers, President, HyperDisk Marketing and Alison Zamora, Manager, Social Media at Preferred Hotel Group (PHG) will debut the new “Experience Extraordinary” partnership strategy, leveraging exciting social promotions, sweepstakes, partnerships, and one-to-one engagement programs. The program highlights will be outlined on May 14–17, 2013 at Preferred Hotel Group's upcoming Global Sales, Marketing and Distribution Conference being held at the Trump Ocean Club® International Hotel Read more [...]
With Pinterest's recent redesign, people are likely to be visiting the site to test all the new features. It's important for everyone, and especially brands, to make sure they're following best practices on Twitter and getting the most of our their presence there. Here are a few Pinterest guidelines highlighting some "dos" and "don't" for the visual social platform. Do’s: Use Pinterest to maximize SEO for portions of your website. Be sure to include URLs for everything you’ve pinned, Read more [...]