Archive for the ‘Social Media’ Category
As social media marketers, we’ve seen it all too often. A brand starts a Twitter account or Facebook page, only to abandon it within a few months, if not weeks. Marketers tend to look for the latest and greatest thing and when we find that next piece of low-hanging fruit, we jump in full bore, never looking back. However, we don’t always take the time to plan, to strategize, and that is where the failure begins.
In a recent interview with Mashable, Dwayne “The Rock” Johnson (whom I shall Read more [...]