Travel + Leisure just released their 2013 roster of the best hotels, and we were excited to see several HyperDisk clients on the list! Travel + Leisure's "World's Best" Awards are amongst the most prestigious in the international travel industry as it is the readers who define excellence in hospitality and travel. Here is a sneak peak at a few of our clients that made the list! Castello di Casole - #1 Resort in Europe and #2 Hotel in the World In the heart of Tuscany near the mythic Read more [...]
In 2012, Google debuted a new tablet-exclusive design for some local search results, incorporating a carousel with the best results at the top of the page. This service just expanded to desktops as well. The new feature can be triggered by searches for hotels, restaurants, bars and other local places. This new, visual format is extremely beneficial for hospitality brands whose audience is increasingly reliant on reviews and social integration to search. Here’s how it works: A user might Read more [...]
Steven Seghers, President, HyperDisk Marketing and Alison Zamora, Manager, Social Media at Preferred Hotel Group (PHG) will debut the new “Experience Extraordinary” partnership strategy, leveraging exciting social promotions, sweepstakes, partnerships, and one-to-one engagement programs. The program highlights will be outlined on May 14–17, 2013 at Preferred Hotel Group's upcoming Global Sales, Marketing and Distribution Conference being held at the Trump Ocean Club® International Hotel Read more [...]
Search Glossary For many hoteliers, jumping into the foray of search marketing can seem daunting on many different levels, the least of which being the language that search marketers speak. The glossary below was created to ensure an understanding of frequently used terms. Search Engine Results Page (SERP) A search engine results page refers to the listings of results returned by a search engine after a search query has been made. SERPs include both paid and non-paid listings. Organic Search Read more [...]
Wondering how to set up a company profile on LinkedIn? You're in luck! Here is a step-by-step guide to setting up and getting the  most from your LinkedIn business page. While logged into LinkedIn, click on “Companies” at the top. When that page comes up, click on “Add a Company” (on the right-hand side, just below the search bar). Fill out business profile completely, including company bio, website and industry. Make sure company employees have complete profiles listing your brand Read more [...]
With Pinterest's recent redesign, people are likely to be visiting the site to test all the new features. It's important for everyone, and especially brands, to make sure they're following best practices on Twitter and getting the most of our their presence there. Here are a few Pinterest guidelines highlighting some "dos" and "don't" for the visual social platform. Do’s: Use Pinterest to maximize SEO for portions of your website. Be sure to include URLs for everything you’ve pinned, Read more [...]